An award-winning strategist who has had the privilege of both leading strategies for and working alongside some of the world’s biggest and best brands.
Professional passions include: Connections strategy, lifestyle, consumer, health and wellness marketing, brand building, creative strategy, content and ecosystem strategy, B2C, B2B, HCP engagement, 360 consumer strategy, and distilling insights to the point of tension.
There's nothing better than when creative, strategy, accounts, and media all work seamlessly together to produce truly transformative and powerful programs that bring joy to my clients and grow business.
In my journey so far, I’ve built and led small to large multi-disciplined teams and have been a valuable creative and strategic resource for my employers, employees, clients, and charities. I’m also an ongoing radio panelist and marketing expert for NewsTalk 1010 Chum radio in Toronto. I have Canadian and U.K. citizenship.
Notable Awards: Webby & Canadian Marketing Award, bronze: “Tim Horton’s EhMoji Keyboard, Text like a Canadian program”; CPRS ACE Award for best digital campaign: “Dove Choose Beautiful Canadian” campaign; and Knorr “Where’s Salty and What’s for Dinner” campaign.